Hiratsuka Tourism Association Unveils 2027–2029 Midterm Plan

The general incorporated association Hiratsuka City Tourism Association, led by Chairman Masato Fukuzawa, unveiled the “Shonan Hiratsuka Tourism Promotion Plan 2027-2029” on August 26 as a new mid- to long-term tourism guideline. The plan, issued as the association marked its 70th anniversary, sets strategies to make Hiratsuka a city visitors will want to return to repeatedly. It outlines initiatives for branding, event development, local collaboration, and sustainable tourism aimed at increasing visitor satisfaction and regional economic benefits over the 2027–2029 period.