Bakery executive Saito named regional ambassador for 'Atotsugi Koshien' pitch contest

The Small and Medium Enterprise Agency’s pitch contest for business successors, Atotsugi Koshien, has appointed Saito Takaki, 36, executive director of Chogo Seipan Co., as the prefectural regional ambassador. Saito represents the next-generation leadership of a local bakery and says he wants to pass on the distinctive character of the region to future generations. The ambassador role will involve promoting business succession and local identity among successor entrepreneurs in the prefecture.