Miura City launches 'Misaki no Negitoro' brand to boost hometown tax donations

Miura City launched the regional brand “三崎のねぎとろ” (Misaki no Negitoro) and began offering it through Rakuten Furusato Nozei starting July 15 to stem declining hometown tax donations. Nine local businesses in the city have collaborated to create the brand and expand donation items, aiming to increase contribution amounts. The initiative seeks to revitalize donor interest by promoting a signature local product tied to Miura’s seafood industry.